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Google Apps Script
Google Apps Script is an underrated and under-used tool for media and marketing organizations. Writing scripts can automate redundant tasks that are wasting your team's valuable time. Because so many ad technologies are owned and operated by Google (DV360, Google Ads, CM360, Google Tag Manager, Google Analytics, etc.), creating automations and efficiences is simple. Even when your ad tools are not owned by Google (Meta, The Trade Desk, Amazon, etc), Google Apps Script can be even more valuable at finding efficiency if your tools are siloed.
Meta API and Scripts
How can you use custom scripts to improve your social marketing? Custom scripts in Facebook advertising allow marketers to automate tasks (like ad creation), optimize campaigns, and improve reporting. By using the Facebook Marketing API, advertisers can create scripts to adjust budgets, modify bidding strategies, or pause underperforming ads based on real-time data. Scripts can also automate the extraction of key performance metrics, generate custom reports, and integrate data with external systems. This reduces manual effort, ensures faster decision-making, and enables precise control over campaign performance and reporting.